Mike DeVilling, The DeVilling Group

With more than 20 years of media relations and marketing communications experience, Mike DeVilling has counseled organizations in automotive, technology, health care, energy, retail and public affairs. His clients have included several successful start-up organizations, Fortune 500 companies and some of Detroit’s best known special events.
He launched The DeVilling Group in March 2008 to provide clients with senior level counsel and project implementation. The agency’s strategy is to partner with other public relations organizations and marketing communications experts to provide virtual teams that come together to meet the unique needs of each client. In its first year, the agency worked with eight clients in six different business sectors and helped generate media coverage with major outlets such as USA Today, The Wall Street Journal, CBS Evening News, MSNBC, and hundreds of local, regional and trade media outlets.
Currently, the agency is helping several businesses ranging from small start-ups to Fortune 500 companies leverage social media outlets such as LinkedIn, Facebook and Twitter to accomplish their communication and business objectives.
Prior to launching his own agency, DeVilling was executive vice president at John Bailey & Associates, a Troy, Mich.-based public relations agency. During his tenure on the management team, JB&A grew its revenue by more than 250 percent and garnered more than 100 industry awards. For seven years, DeVilling helped lead public relations efforts for the North American International Auto Show, one of the largest media events in the world. During that time, the show doubled its media influence score, as measured by media evaluation firm Millward Brown.
From 1998 to 2000, DeVilling was director of communications for Internet start-up cars.com. He joined one month after the site’s launch and helped vault it into the second most recognized automotive retailing Web site in 18 months. He helped the company generate more than 1,000 print, broadcast and online media stories, including coverage from major organizations such as USA Today, The Wall Street Journal, CNN, Bravo, and Forbes.com.
DeVilling was vice president and director of media relations at Eisbrenner Public Relations, where he worked from 1991 to 1998.